Net ROAS Calculator
Calculation Results
Gross ROAS
0
Net ROAS
0
Break-Even ROAS
0
Profit from Ad Spend
0
Effective Revenue (after refunds)
0
Gross ROAS is a vanity number. A 4x ROAS with 30% COGS, 23% fees, and 5% refunds can still leave you at break-even. This calculator strips every leak out of the revenue line and shows what ad spend actually returns to the bank.
3.8x
Median gross ROAS
1.6x
Median net ROAS
1.43x
Avg break-even ROAS
42%
Campaigns profitable at gross but losing net
The formula
Formula
Net ROAS = (Revenue × (1 − refund%) × (1 − COGS% − fees%)) ÷ Ad Spend
Worked example
| Line item | Amount |
|---|---|
| Ad spend | $1,000 |
| Revenue from ads | $4,000 |
| Refund loss (5%) | −$200 |
| Effective revenue | $3,800 |
| COGS (30% of $3,800) | −$1,140 |
| Platform fees + commission (23%) | −$874 |
| Ad spend | −$1,000 |
| Profit from ad spend | $786 |
| Gross ROAS | 4.00x |
| Net ROAS | 1.79x |
| Break-even ROAS | 2.38x |
Benchmarks
| Category | Median gross ROAS | Median net ROAS |
|---|---|---|
| Beauty & skincare | 4.2x | 1.9x |
| Health & wellness | 4.8x | 2.4x |
| Food & beverage | 3.1x | 0.9x |
| Fashion | 3.4x | 1.1x |
| Electronics | 2.9x | 0.6x |
| Home & kitchen | 3.7x | 1.5x |
Source: anonymized data from 1,200+ Dashboardly-connected TikTok Shops, Jan–Dec 2025.
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